Our design approach brings out the inherent power of brands
to reach to the hearts of the customer; delight them with an unforgettable
experience. We internalize the core essence of the client’s business and
connect it with the seen/unseen need of the customers. It strengthens the
relationship between the brands and the respective customers.
DHIMI AANCH: The project started with understanding the nitty-gritties
of the food industry, specifically in Delhi and Ahmedabad. The qualitative
analysis helped in finding the correlation between four major factors like branding,
business philosophy, customer satisfaction and revenues. Shortlisted brand names
were shown to the final panel of judges none other than the target customer
segment. Finally, Dhimi Aanch won the hearts and justified the existing
practices of the client’s business.
ACTION ABHI: The
distinctive brand name was shortlisted and logo was designed for the sports
good manufacturing company in Chandigarh. The client came back to us for
another project where they wanted to extend our branding services for Sports
good package design.
RAGLANS LETHEXTILE: The project started with a
certain need to revamp the office space using pp non-woven and pu/pvc leather materials
manufactured by the client and switch the conventional interiors of the factory
office to an innovative space where ideas flow smoothly among employees as well
as clients.
The project taken forward by Lotusutra, refreshed the interiors of
the office. The furniture was given a new form and color, walls were given a
new feel of textures and product display was enhanced with contextual lighting
to highlight the essential details of artificial leather. Employees of the
company also got charged up and equally contributed in the design process. The
commendable work got successfully completed in the deadline set by the client.
BROCHURE DESIGN
BROCHURE DESIGN: The brochure was designed as part of summer collection for international brand of kids wear.Research Based Design Project resulted in deeper understanding of children. Brochure message was articulated in poems and stories to add fun-loving characters of children and to make it contextually successful.more....
CORPORATE BROCHURE DESIGN: The brochure was designed to target the managers, to share clients identity, their feedback, experience with the service provider "TWB" and their success stories. It also explains the nitygritties of the service and offers. more....